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The Cool ‘n’ Trendy T-shirts becoming hot in India
Wearing Tees: It is all about your personality and attitude
T-shirts are those simple, comfy cotton casuals, an influence of the West, which blends easily with Indian style of dressing. T-shirt, if the funny name makes you wonder, here is the history. The name apparently is credited to its simple design. Indian Tennis player Sania Mirza wears T-shirt bearing the words like “Well-behaved women rarely make history”, “Attitude Unlimited” and many more. Today she is facing a tough time in answering the questions from the media related to skin tight T-shirt she wears. Indeed a hot issue of cool T-shirt!
Everyone believes that what you dress or wear says a lot about your personality. It displays your character and behavior. Sometimes T-shirts gives a perfect attitude of a person when displaying some slogans or logos and it also displays the community or religion you belong to or association / group associated with it, hence it leads to intelligent conversation or displays what you want to speak about. That means it convey your messages in the form of slogan or logo and ultimately your attitude!
Normally, teens prefer short sleeves T-shirt with attitude slogans. Many young people prefers T-shirts with attitude slogans like “God bless everyone”,” Bad attitude”, “I am on summer holiday”, ” Flower Friend”, , “I have an attitude!”, etc. If you care about the animals show it with “Animal’s friend”, if you care about environment wear T-shirt with slogans like “Think Green”, “Protect Earth from Pollution” and the possibility of playing around with words, designing and wearing it on you is immense. And all it depends on what you want to show and what you are wearing that ultimately describe your attitude.
T-shirts are most preferred and acceptable in Indian market
In India, earlier, T-shirts were preferred by children and teens only, but now a days people of all age-groups wears T-shirts. Generally old age people prefer mostly collared T-shirts with branded names. Kids buy T-shirts of styles Pokemon and Spiderman and with many cartoon themes.
Recently, T-shirts with plain colors like white, bottle green, emerald green, kelly green, sky blue, navy, orange, royal blue, sunflower, heather, ash, olive, khaki, deep navy, navy, aqua etc are preferred in office or with the corporate logo or slogans. Today, a new corporate trend of dressing observed in India, especially in the information technology industry where you can come with a blazer or sports jacket and attend a meeting wearing T-shirt too.
Ladies are also wearing T-shirts in corporate houses with contrasting bound neck band and cuffs, short sleeve T-shirts. Even many offices are also favoring Western wear including corporate T-shirts. Indian fashion trends are going to West now a days.
Shopping malls have been growing in India like mushrooms and selling branded T-shirts and clothes to youngsters. In India most ladies are wearing T-shirts, Indian women are giving up their traditional wears like saris, salwar kameez and pajamas and replacing these with western wear, like skirts and trousers, jeans wear, short and tight T-shirts etc. Women find Western clothing is like skirts and trousers, jeans wear, short and tight T-shirts etc. Women find Western clothing are more convenient, especially when office hours or while traveling. Along with a short T-shirt women are used to wear low-cut pants/jeans with a tight belt is a hot and new trend in India.
Demand: trendy and flourishing T-shirt market of India
A peep inside casual wear stores here suggests that T-shirts have a presence that cannot be ignored and also have an ally even among the not-so-fashion-conscious people here.
A splash of colours, a few funky words do a mighty bit towards endearing them to any crowd, young or old. T-shirts now serve as the easiest canvass for a piece of art ranging from a Superman to political slogans. The scope of playing around with words and wearing it on you is tremendous.
There is availability of the standard, fashionable and designable distinctive varieties of T-shirts in the Indian market. There is significantly more demand of embroidery, Jewellery and custom designed T-shirts too.
The current trends of T-shirts also include flocking T-shirts where “Flocking” – is a process by which vat-dyed fibers are tied to the fabric with a heat transfer process, and are becoming demanding more and more. These T-shirt are distinctive in terms of fit, feel and styling. There are many T-shirts manufacturers are manufacturing light weight T-shirts to satisfy the needs of the light weight T-shirts consumers.
In addition to manufacturers many designers have geared up their styles of making T-shirts in the form of arts like jewelled designed T-shirts, crystal designed T-shirts, embodied T-shirts, and Digital Jewelled designed T-shirts etc. Recently, National Institute of Fashion Technology graduate Mr. Shantanu of Kolkata (India) designed jewelled T-shirts with the theme of God Kirshna’s character. These kind of Jewelled and embroiled T-shirts are hot in metro cities of India. This fashion trends are affecting more and more to the young and the trendy people. Digitally printed jewelled T-shirts bearing opulent Mughal theme with attitude slogans are still popular among youths.
Currently, In India, fashion is considered as a serious business and the market demand will be booming. Tight T-shirt with mini skirts or jeans pants is hot trend in Indian youngsters. Most of young ladies are accepting to be an ultra-sexy by wearing mini skirts with tight and short T-shirts or feminine long skirts with off shouldered sexy T-shirts. India experiences the West, that’s the big trend. The slim fit, fluorescent and fast color T-shirts were sold out more during this Diwali.
The branding game
In India T-shirts industries have raised by 27 percent followed by blouses/shirts and trousers. Recent market report survey says this segment of clothing in India accounts for 4.22 per cent of the Indian apparel market with sales of Rs. 2,419 crores, this includes T-shirts for women and have become trendy.
According to KSA Techno Park, Nike is the market leader, followed by Reebok in three of the income segments, except for Adidas in the Rs. 15,000 to Rs. 25,000 income segment, and Nike has an 8.3 percent share.
The income analysis of women explains that Reebok is the top women’s “active wear” T-shirt in the lower income segment, Nike in the middle income segment and Adidas leads the highest income bracket.
Duke is the most popular brand in clothing of the lowest income segment of consumers; it is second in the next higher income slab to Lee and third in the Rs. 50,001 to Rs. 1 lakh income group. The top five in the highest income group is considered Wills Sports followed by Lacoste, Allen Solly, Lee and Classic Polo in order-wise.
Benetton is the second most popular brand in the segment of income of Rs. 50,001 to Rs. 1 lakh and has received fifth rank in the Rs. 15,000 to Rs. 25,000 segment. In the lowest income bracket Peter England is among the top five favorites and Crocodile gets similar approval in the Rs. 25,000 to Rs. 50,000 income segment. In the next higher income segment, Allen Solly and ColorPlus are considering.
The report says, there are two sub-categories in T-shirts market, one is active wear and second is casual wear. Generally, people are likely to wear active wear brands for their morning jogging or routine work while the casual T-shirts used for the purpose of informal clothing. Active wear clothing tends to have a high recall because of many international brands have become more or less generic with active wear.
The future of T-shirt Industry in India
Movies, film stars and celebrities play an important role in suggesting the youths to wear stylish T-shirts. Sometimes people become aware of a new collection only after the film stars or celebrities wear them in movies. Film stars make a fashion statement by wearing their words on T-shirt, while other celebrities make their statements a bit in a different way or in their choosy styles. Even Sushmita Sen’s sari-look in ‘Main Hoon Na’ movie liked by people but personally she prefers to wear jeans and a T-shirt.
T-shirts are also increasingly being used in Indian corporate houses to motivate employees, to build brand loyalty in the market as well as to display the company’s attitude by displaying its motto or slogan in front of stakeholders. Today in major corporate houses promotional T-shirts became very popular as corporate gifts and more and more corporate or promotional T-shirts are demanding in the market, manufacturers are also manufacturing best quality designer-type pieces with buyers’ logos, institutional advertising, slogans and emblems on T-shirts as well as for the end users. During the last cricket world cup, one of the Net portals sold some 60,000 promotional T-shirts in 60 days.
After WTO textile quotas were removed in January, traders of T-shirts in India observed export demand growth by 25 percent in the first quarter of this year in against the same period of 2004.
The export of ladies’ blouses is up 26% to 29 million euros, jerseys and pullovers are up 12%, and men’s T-shirts are up 37%. The collective export of blouses, skirts and T-shirts were about Rs 9,000 crore last year. The India’s accomplishment has been amazing in four categories (as below) which had been eliminated by quota and it has been capable to maximize the use of quota levels, these cover T-shirts (Cat-4), ladies blouse (Cat-7), gents shirts (Cat-8) and ladies dresses (Cat-26). Amid the above categories, T-shirts has a bigger share in the top 10 categories trapping around 8.2 per cent of the total MFA imports of EU.
To satisfy the increased demand and seize market opportunities, many manufacturers and traders are adding new production lines and even building new factories. Many companies are improving their technology too. Main production centers of T-shirts in India are Tirupur, Mumbai, Kolkata, Delhi and Ludhiana.
Recently Tetriberica, a Portugal based apparel manufacturing company has opened an India office at Tirupur with the aim of providing sportswear and T-shirts in Indian market, and many international companies are looking towards the growth by targeting the Indian market. A new production unit in Gujarat has been establishing by T.T. Ltd for T-shirt manufacturing. Pytex Hosiery Mills is also constructing a new factory in Haryana to increase its production capacity. And many Indian T-shirt manufacturers are improving their production facilities and developing their capability among the challenge of stiff competition passed on by the lifting of quotas.
Selections of Tees on latest trends give you a superior look
Wearing a T-shirt of your choice gives your looks more attractive but what type of T-shirt you select gives your looks better than others. Your personality depends on the selection of right type of T-shirts like size differences, fabric, color, printing process etc and depends on the latest trends too. Selections of Tees on latest trends give you a better look and enhance your personality.
Selection of Fabric
T-shirts can be made from many materials and fabric decides many features about a T-shirt, such as how well a T-shirt will give its shape after wearing and washing. And it also depends for what purpose T-shirts you are going to wear, i.e. the selection of soft and flexible or durable heavy fabric or non- shrinkable material like polyester/cotton blends, selection of fiber contents etc. Select the fabric of T-shirt or its material according to your purpose.
Colour and Design and Garment distortion
Different brands provide different color choices and designs. To avoid color fading, choose appropriate and long lasting color shade T-shirts to your wearing purpose. Over and over again a brand new T-shirt leaves the washer and dryer in an unsatisfactory condition. All T-shirts will shrink to some extent when they are first washed. Shrinking is become more problem while it shrinking continually by washing. To avoid this problem select cotton polyester blend T-shirts, this will shrink less.
Differences of sizes
The selection of T-shirts is depends on the size of that T-shirt you wear and ultimately it affects on your personality. Sizing varies vividly from brand to brand. Not only does the general size change drastically, but the length and width proportions differ as well. Your figure and style will decide what brand will give you the right fit. Check out sizing of T-shirts.
On the surface of the garment sometimes pilling is appeared. To reduce this, purchase no-pill or low-pill materialized T-shirt.
The neckband should choose a knit to stretch over the head, then reshape in its original. A firm knit ribbing is often utilized. A nylon blend ribbing provides added reinforcement.
Most T-shirts are generally provided with care label, with suggestion to required garment care. Some T-shirts can be cleaned in hot or warm water and tumble dried; others may need more extraordinary care such as machine washing in cold water and line drying or lying flat to dry. T-shirts with transfer prints and decorated, generally require special care, such as turning the T-shirt wrong side out before laundering. Keep in mind to maintain garment appearance; you should have to follow care recommendations.
And at the last but not the least purchase T-shirts to suits your mood , the purpose of wearing and the latest trends of designs, color combination etc in the market.
write by Derek